Grameenphone has enriched the customer experience in collaboration with Ericsson

Grameenphone, the leading digital connectivity provider, has deployed the world's largest EM24 software solution. Ericsson's technology has been instrumental in processing massive amounts of network activity data, improving customer billing accuracy and enriching the customer experience.

Yasir Azman, Chief Executive Officer (CEO) of Grameenphone said, “The deployment of the world's largest Ericsson EM24 data mediation system is a reflection of our commitment to innovation and customer centricity, which has strengthened our performance. By processing data instantaneously, we strive to meet the changing digital needs of customers and play a positive role in the country's digital transformation, so that we can best serve our customers through future connectivity.”

Grameenphone Chief Information Officer (CIO) Niranjan Srinivasan said, “With EM24, Grameenphone will be able to provide more personalized and immediate data analytics and AI-enriched information to their customers and retailers based on usage and context. This will improve the quality and consistency of billing for our customers while ensuring perfect billing.”

David Hager Brough, Head of Ericsson Bangladesh, Sri Lanka and Malaysia, said, “The importance of network coordination is increasing day by day. Today's complex network systems require a robust mediation platform, capable of coordinating all network components for new technologies and rapidly changing business models.”

He added, “We are proud to continue our long-term partnership with Grameenphone to enhance customer experience and operational efficiency. This will constantly create opportunities to bring new world-class technology to Bangladesh.”